Port of Stockton

Design & Branding

  • Details

    The Port wanted to make the local community aware of the efforts they took in environmental protection and community outreach.

  • Challenge

    Create visually compelling pieces that combine local nature with the Port in single-panel representations.

  • Solution

    Using brushes and swatches to mimic forms found in nature, I combined these with the industrial elements of the shipyard and ports.

Brand Storytelling
Focused on fusing the environmental protection efforts of the port with the capabilities of international and local shipping, I used swatches and colors with neutral tones to speak to how the port plays an important rile in the local wildlife protections. These colors are coincidentally found both in nature and the port itself. I used a ‘double exposure’ style to show the human elements of the port working directly with the local nature to further convey their connection.

Digital & Print Advertising
Local advertising was placed in digital and print formats, including radio ads, email blasts, mobile / desktop ads, and magazines.