Palmer Agency

Branding | UX/UI

  • Details

    Palmer was in need of a complete brand overhaul to keep up with changing industry trends in style and fuctionality.

  • Challenge

    Bring Palmer into the current age with both visual and functional updates to their website and physical brand collateral.

  • Solution

    I re-designed Palmer’s brand with new colors, updated typography, UX/UI web design, business cards, and sales booklets.

Branding
Palmer was in need of a complete re-design. Their webpage has not been changed in ~10 years, and needed to keep up with industry trends.

E-Booklets
A large portion of Palmer’s client email lists came from marketing their e-booklets, which could be downloaded with email opt-in. Several pages needed to be created with previews of these books, along with re-designing the actual PDFs themselves. The pages gave an overview of book content, along with intractable previews of the pages within.

The website before Palmer’s re-design