Local Produce

Design & Branding

  • Details

    Southeastern Grocers brands BI-LO and Winn-Dixie needed help branding and launching their new ‘Local Produce’ sections in stores.

  • Challenge

    Create signage for in-store POP and photograph local farmers from the regions. Show shoppers that the produce is fresh and local while keeping signage clean and bright.

  • Solution

    Bright photography with design elements of hand-made signage textures helped set the local produce apart from the rest of the store.

Variations in Design
BI-LO and Winn-Dixie needed slightly different versions of their in-store POP.

In-store POP
In addition to personally photographing the farms, I also created in-store signage & POP marketing materials for both stores. Signage and photography was launched in stores nationwide, as well as online.