
LCK Insurance
UX/UI
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Details
Leap/Carpenter/Kemps insurance agency needed to give their entire website a facelift to keep up with the ever-growing competition.
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Challenge
Update LCK’s entire web experience to set them above the competition and improve overall user experience, without sacrificing brand identity.
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Solution
Using elements from the existing brand, I re-designed the website to give both cohesiveness and a more modern, streamlined look.
Brand Elements
Using the existing logo as inspiration, blue triangles were brought into the elements throughout, including the rollover effects on buttons and header images.